BBVA Uses Personalized Video to Drive Pensions and Digital Banking with Idomoo. This resulted in a 78% increase in retirement savings.
Who: A leading banking institution in Spain, BBVA, was able to use personalized videos to dramatically increase long term savings and the adoption of new digital banking services. Results sho
w an outstanding increase of 100% in email open rates and an overall 78% increase in long term savings.
The challenge: BBVA was looking to motivate people to save more for retirement and to be more involved in financially planning for their future through digital banking channels.
