BBVA Uses Personalized Video to Drive Pensions and Digital Banking with Idomoo. This resulted in a 78% increase in retirement savings.
Who: A leading banking institution in Spain, BBVA, was able to use personalized videos to dramatically increase long term savings and the adoption of new digital banking services. Results show an outstanding increase of 100% in email open rates and an overall 78% increase in long term savings.
The challenge: BBVA was looking to motivate people to save more for retirement and to be more involved in financially planning for their future through digital banking channels.