PPL Increases Customer Engagement by 335% vs. Industry Benchmarks with Personalized Video
The campaign's objectives:
- Simplify the quarterly bill by switching to paperless billing.
- Find the right digital channel to clearly communicate to customers their account status and usage information.
- Build a successful video marketing campaign that:
- Raises brand awareness and affinity by encouraging customers to utilize PPL's online tools
- Exceeds the industry benchmark
To find out how PPL achieved their goals, download the free case study by filling out the form to the right.
Award Won for this Campaign: RAGAN'S PR Daily Best Marketing Video Award 2014