How Orangetheory Fitness Leveraged Personalized Video To Increase Attendance
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How do you encourage members to sign up for classes — and stick with them? Attrition is a common issue in the fitness space, and Orangetheory Fitness knew they needed to keep members motivated.
The solution? Send each member a celebratory year-in-review video made just for them to speak to their personal fitness journey. In this case study, you’ll learn how Orangetheory Fitness implemented this data-driven strategy and the results that exceeded expectations.
In this retention case study, you’ll discover:
The pain point bogging down the fitness industry
The power of member workout data
How to communicate brand value on a personal level
