How Orangetheory Fitness Leveraged Personalized Video To Increase Attendance

How Orangetheory Fitness Leveraged Personalized Video To Increase Attendance

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How Orangetheory Fitness Leveraged Personalized Video To Increase Attendance

How do you encourage members to sign up for classes — and stick with them? Attrition is a common issue in the fitness space, and Orangetheory Fitness knew they needed to keep members motivated.

The solution? Send each member a celebratory year-in-review video made just for them to speak to their personal fitness journey. In this case study, you’ll learn how Orangetheory Fitness implemented this data-driven strategy and the results that exceeded expectations.

 

In this retention case study, you’ll discover:

The pain point bogging down the fitness industry

The power of member workout data

How to communicate brand value on a personal level

Tips and tricks for making a campaign shareable

Results from Orangetheory’s video campaign

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