Case Study
Orangetheory Fitness
Boosts Attendance With Personalized Video
How do you encourage members to sign up for classes — and stick with them? Attrition is a common issue in the fitness space, and Orangetheory Fitness knew they needed to keep members motivated.
The solution? Send each member a celebratory year-in-review video made just for them to speak to their personal fitness journey. In this case study, you’ll learn how Orangetheory Fitness implemented this data-driven strategy and the results that exceeded expectations.
What We Cover
- The pain point bogging down the fitness industry
- The power of member workout data
- How to communicate brand value on a personal level
- Tips and tricks for making a campaign shareable
- Results from Orangetheory’s video campaign
