Ultimate Guide: How to Personalize Marketing for Gen Z

Find out what Gen Z is looking for and how brands can deliver

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With the oldest members of Gen Z now in their early to mid-20s, it’s time to get to know this newest cohort of consumers. Our guide to personalized marketing for Gen Z is here to help.
Though they share some similarities with millennials — like the love of all things digital — Zoomers interact differently with brands compared to previous generations. They demand realness and relevance, whether the customer experience is in store, online or in app.

What We’ll Cover


Learn how this generation’s buying power is set to disrupt the status quo.


What does Gen Z think about sharing data? We’ve got the numbers.


Get practical next steps for personalizing your marketing strategy.

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