In the customer lifecycle, high levels of customer churn commonly occur at the renewal stage. In fact, 58% of customers don't upgrade because they're happy with the phone they have. O2, a leading digital communications company in the UK, needed a new way to reignite the thrill of upgrading. So they took each customer on a personal journey.  

Download the case study to find out how O2 leveraged Idomoo's Dynamic Video Ads for Facebook solution to launch a unique campaign, first of its kind in the mobile industry. 


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