Case study
Personalized Pension Videos Drive 4x Engagement for Standard Life
Why do people forget about their pension? Because it’s a plan for the future, making it harder for savers to see its worth now. It’s easy to put it off, and on top of that, pensions can be difficult to understand.
To encourage savers to engage with their pension, Standard Life partnered with BT to create personalized pension videos, powered by Idomoo’s technology and customized for each individual customer. In this case study, you’ll learn how and why it drove higher pension engagement and contributions.
What We Cover
- The pain points pension providers currently face
- Why the videos made viewers 4x more likely to change their contribution
- The critical role of data in your digital pension communications
- How Standard Life plans to expand the rollout of videos
- Extra campaign details, like analytics, security, creative flexibility and more
