PPL Increases Customer Engagement by 335% vs. Industry Benchmarks with Personalized Video

The campaign's objectives:

  • Simplify the quarterly bill by switching to paperless billing.
  • Find the right digital channel to clearly communicate to customers their account status and usage information.
  • Build a successful video marketing campaign that: 
    • Raises brand awareness and affinity by encouraging customers to utilize PPL's online tools
    • Exceeds the industry benchmark

To find out how PPL achieved their goals, download the free case study by filling out the form to the right.

Award Won for this Campaign: RAGAN'S PR Daily Best Marketing Video Award 2014