In this eBook, we explain the ins and outs of raising retention, minimizing churn and growing a family of brand loyalists. Specifically, you'll learn...

• How to calculate your company's individual retention rate, which you can then compare against the an "ideal" retention rate

• Customer Retention 101: What is it and why is it important? 

• The true cost of customer churn as well as the leading causes of churn

• How to marry a product or service with a top-tier customer experience to create the ideal environment for customer loyalty to thrive

• How to improve your retention rate whether you're a B2B or B2C company

• ...and more!