If there's one guarantee in sales (and there aren't many), it's that people are predictably irrational, but we think we're rational. And as it turns out, that matters a lot when it comes to the decision-making process.
That's part of what we'll dig into in this free webinar. With surprising finds from social psychology, plenty of data and more than a few stories that will make you laugh, you'll discover how feelings drive sales — and what you should do about it.
