Feels True: The Secret Psychology of Sales

Here’s what your customer is really thinking

Secret Psychology of Sales

Watch the Webinar

Secret Psychology of Sales
If there's one guarantee in sales (and there aren't many), it's that people are predictably irrational, but we think we're rational. And as it turns out, that matters a lot when it comes to the decision-making process.

That's part of what we'll dig into in this free webinar. With surprising finds from social psychology, plenty of data and more than a few stories that will make you laugh, you'll discover how feelings drive sales — and what you should do about it.
 
 

What We’ll Cover

Why an emotional connection is so critical for predictably irrational people

Why an emotional connection is so critical for “predictably irrational” people

The role of cognitive biases in decision-making and why it matters for sales

The role of cognitive biases in decision-making and why it matters for sales

The power of context and how to leverage it to boost conversions

The power of context and how to leverage it to boost conversions

Meet Your Webinar Host

Daryl Goldberg

Daryl Goldberg

VP, Client Services

Daryl heads a team of Client Services professionals who create and implement data-driven videos for some of the world's largest brands. With expertise in brand strategy, behavioral science, sales and web-based video accessibility, he is an industry leader and published author in film and video technologies and best practices.

Some of Our Clients:

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